Openreach a BT Group Business

Openreach is the name of BT's local access network business.  The name together with its associated identity, is intended to symbolise a more open way of operating - reaching and connecting people and businesses across the UK.  Openreach delivers services on an even- handed basis to all communications providers, including BT's own Retail and Global Services businessess.

In accordance with this open approach Openreach  a BT Group Business is committed to building and driving a diverse workforce, driven by:

• the need to inspire and drive best practice
• to support business ambitions and values
• to represent the society in which we do business
• to introduce greater agility and facilitate change
• to enhance the ' lived experience' of our people
• to continuously measure and improve their  performance
  
  

DELIVERING A BETTER NETWORK THROUGH DIVERSITY

The Challenge 

• to change the inherited legacy of the perceived view of engineers/ engineering
• to reflect one of the most culturally diverse countries in Europe.
• to attract more employees from all areas of society requiring a more inclusive approach, requiring a sea- change in behaviours and attitudes

The Task:

• to recruit over 1500 Customer Service Engineers in locations all over the UK
• to  support and service tens of millions of residential and business customers nationwide.
• to represent the society in which Openreach a BT Group Business, operates and their customer base.

The Need to Change Attitudes

• take a fresh look at the job
• look for aptitude  - not experience
• retrain the interviewer
• structured on the job training
• diversity training

The Need to set Objectives

Objective:  To recruit a diverse workforce and address under representation by

• targeting women
• targeting ethnic minorities the reflect the local population ( nationally 15%)

 Objective :  Engage and partner with our suppliers to deliver - by

• effective use of the media in advertising and PR
• regular reporting
• monitoring applications

How is success measured?

• Openreach is a member of various organisations and wins awards for their commitment to diversity
• by meeting recruitment objectives